Local-first SEO experts

Local SEO & Google Ads for Dental Practices

Win “dentist near me” searches, dominate Google Maps and turn local demand into booked appointments and long-term patients.

• ExHead of Digital, 15+ years      •    Local marketing experts    •    Daily reporting with tools we built • You own every account & dataset

  • 119% lift in direct bookings in 6 months (GA4)
Local visibility geogrid 90 days →
Rank moving to top3 across postcode
Where Dental Searches Turn into Appointments

Local Dental Searches Turn into Appointments

When people search for a dentist, they are ready to book an appointment. Searches like “dentist near me”, “emergency dentist today”, or “private dentist in [area]” show clear and immediate intent. If your practice does not appear in Google Maps and local search results, those patients choose another dentist.

Built for:
  • Hands-on optimisation of Google Business Profiles, dental services, categories, images and local schema.
  • Geo-grid tracking to expand top-3 visibility across surrounding postcodes.
  • Review growth and response quality to improve trust and conversion.
  • Daily reporting on calls, bookings and enquiries.
  • Paid search only where it improves patient acquisition profitably.
Maps matterTop3 focus

of local clicks happen in the Map Pack

≈70% Source: aggregated client + industry data
Google Ads MatterROAS focus

£1 in → ≈£14 out (last 90 days).

1400% Source: client GA4 + booking platform revenue.
Founder
Daniel Turner
Daniel Turner
Local SEO Specialist
15+ Years Experience Local & multi-location growth specialist Transparent reporting
▶ 45sec intro
What we track
  • Appointments
  • Calls
  • Directions
  • Reviews
GA4 Vetstoria ResDiary PetDesk CRM GTM Google Business

We report on what drives growth, not vanity metrics.

View report sample →
The results

Measured, not guessed

Every outcome verified in GA4 & booking data.

Google Business Profile
260% YoY

Improved Maps visibility led to consistent calls, booking requests and website visits from local patients

GBP12 monthsPrivate dental practice
See full case →
Direct Revenue
119% lift

Increase in confirmed bookings

Local SEO and Google Ads reduced reliance on directories while increasing direct appointment bookings.

GA46 monthsMulti-practice group
See full case →
Local Engagement
125% boost

Increase in engagement

Top-3 visibility for “dentist near me” and “emergency dentist” searches across priority postcodes within 90 days.

GBP + GA490 daysCity practice
See full case →
Real operators, measured results

What our clients say

We needed revenue, not just traffic. Their localfirst strategy wins Maps, and Ads convert. The monthly numbers are crystal clear and keep momentum high.
avatar
Madeleine Smith
Head of Marketing — Grosvenor Inns
ROAS 7.2 on Local Ads Menu views ↑ 3.1x (GBP) Calls & directions ↑ 92%
Our pubs now dominate for local searches and new customers find us daily. The rollout across venues was coordinated and fast—exactly what we needed.
avatar
Emma Stevenson
Marketing Director — Oak Taverns
Top3 coverage in 90 days Reviews + responses at scale You own all accounts & data
They focus on “near me” demand and show the numbers that matter. Reports are concise and tied to bookings—our direct revenue is up and traffic finally pays its way.
avatar
Dorian Kirk
Founder — Art Hospitality
+119% direct bookings (6 months GA4) Top3 across 16/20 areas GBP interactions ↑ 240%
Young’s Grosvenor Inns Oak Taverns Art Hospitality Cotswolds Hotel

Our Approach

  1. We capture high-intent local searches across Google Maps, mobile search and “near me” results. Every call, booking and enquiry is tracked so you can see real patient growth, not estimates.

  2. We grow visibility for non-brand searches like “emergency dentist”, “private dentist” or “teeth whitening in [area]”. This builds consistent demand over time while reducing cost per acquisition.

  3. We provide clear and accurate reporting using GA4, call tracking and booking data. You see cost per booking, revenue impact and the exact actions being taken next. Nothing is hidden.

FAQ Common questions

FAQs about Local SEO for Hospitality

Can you track calls and bookings from dental ads?

Yes. We track phone calls, form enquiries and booking actions using GA4, call tracking and Google Ads. You see which campaigns generate real patient enquiries.

What kind of CPA or ROAS should dental practices expect?

The average return ranges between eight and twelve times within ninety days. Many clinics see stronger results as campaigns mature and data improve.

Do you separate emergency, private and NHS searches?

Yes. Emergency dentist, private treatments and general dentistry are segmented to control spend and focus on higher-value patient acquisition.

Do you use Performance Max for dental practices?

Performance Max is used where it helps capture Maps and local demand. Search campaigns are used for specific high-intent dental treatments.

How do you prevent wasted spend on low-intent searches?

We use strict location targeting, service-based keywords and ongoing negative keyword management to remove irrelevant traffic.

What is included in your Local SEO setup for dentists?

We optimise your Google Business Profile, dental services and categories. Local schema is added, citations are cleaned, and service and location pages are created.

How long does Local SEO take for dental practices?

Most practices see early improvements within 30–90 days. Competitive areas may take longer, but results build steadily over time.

What is postcode or coverage tracking?

Coverage tracking shows how your practice ranks across surrounding postcodes. This highlights growth opportunities beyond your immediate location.

Do you create local content?

Yes. We create service and location pages, educational posts, and dental updates tailored to your area to increase relevance and attract nearby patients.

Can you support multi-location dental groups?

Yes. Multi-location SEO is a core part of our work. We build scalable structures and reporting by practice and region.

Do reviews impact dental rankings and bookings?

Yes. Reviews strongly influence Maps visibility and patient trust. We help improve review volume and response quality.

What do you need to start?

We need access to your Google Business Profile and GA4. If Google Ads are running, access helps us review performance. We also confirm services and target areas.

Do we need a meeting?

No. Clear reporting reduces the need for regular calls. We schedule discussions only when useful.

What do you report on?

We report on calls, enquiries, bookings and leads. Where advertising is involved, we also report on CPA and return by treatment or location.

How long are contracts?

No. Contract length depends on scope. We prioritise flexibility and performance over lock-ins.

How do you price?
Pricing is based on the number of locations, competition and growth goals. Each proposal is tailored to your practice.

Still unsure? Share your postcode and booking platform, and we will create a personalised local growth plan for your clinic.

Book Your Free Audit

Get Your Free Postcode Coverage Report.

We’ll map your rankings across your postcode grid. No meeting required.

Click Here to View a Sample Report

https://www.localrankingtracker.com/scan-report/39e52d257159dc5/fada85888696d2e/