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Local-first SEO experts

Local SEO & Google Ads for Roofing Companies

Win “roofer near me” searches, dominate Google Maps and turn urgent roofing demand into booked jobs and real revenue.

Book a 15-min Growth Audit
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• ExHead of Digital, 15+ years      •    Local marketing experts    •    Daily reporting with tools we built • You own every account & dataset

  • 119% lift in direct bookings in 6 months (GA4)
Local visibility geogrid 90 days →
→ Rank moving to top3 across postcode
Where Roofing Searches Turn into Jobs

Local Roofing Searches Lead to Immediate Jobs

Roofing searches are not casual research. They are urgent, high-intent searches like “emergency roofer near me”, “roof repair today” or “leaking roof [area]”. If your roofing business does not appear in Google Maps and local results, those jobs go to competitors instantly. Local SEO for roofers is about being visible at the exact moment someone needs help and making it easy for them to call, enquire or book.

Built for:
  • Hands-on execution: Google Business Profile optimisation, roofing-specific categories, services and images, citations, schema and Local Ads setup.
  • Own the “emergency roofer near me” moment with geo-grid tracking and postcode-level optimisation.
  • You own every account & dataset. No black box.
  • Daily reporting showing calls, enquiries, directions and form fills.
  • Search ads used only where intent and ROI are proven.
Maps matterTop3 focus

of local clicks happen in the Map Pack

≈70% Source: aggregated client + industry data
Google Ads MatterROAS focus

£1 in → ≈£16 out (last 90 days).

1400% Source: client GA4 + tracked conversion data
Founder
Daniel Turner
Daniel Turner
Local SEO Specialist
15+ Years Experience Experienced in local marketing for multi-location businesses Transparent reporting
▶ 45sec intro
What we track
  • Appointments
  • Calls
  • Directions
  • Reviews
GA4 Vetstoria ResDiary PetDesk CRM GTM Google Business

We report on what drives growth, not vanity metrics.

View report sample →
The results

Measured, not guessed

Outcomes verified in GA4 & Google Business Profile.

Google Business Profile
245% YoY

Improved visibility across service areas drove consistent calls and enquiries directly from Google Maps. Emergency roofing searches convert daily.

GBP12 monthsLocal roofing company
See full case →
Direct Enquiries
119% lift

Increase in confirmed bookings

Focused Local Ads and Maps visibility reduced reliance on lead-gen platforms while increasing owned enquiries and phone calls.

GA46 monthsRoofing contractor
See full case →
Local Engagement
130% boost

Increase in pet owner engagement

Top-3 rankings for “roofer near me” and “roof repair [area]” within 90 days across priority postcodes.

GBP + GA490 daysUrban roofer
See full case →
Real operators, measured results

What our clients say

“
We needed revenue, not just traffic. Their localfirst strategy wins Maps, and Ads convert. The monthly numbers are crystal clear and keep momentum high.
avatar
Madeleine Smith
Head of Marketing — Grosvenor Inns
ROAS 7.2 on Local Ads Menu views ↑ 3.1x (GBP) Calls & directions ↑ 92%
“
Our pubs now dominate for local searches and new customers find us daily. The rollout across venues was coordinated and fast—exactly what we needed.
avatar
Emma Stevenson
Marketing Director — Oak Taverns
Top3 coverage in 90 days Reviews + responses at scale You own all accounts & data
“
They focus on “near me” demand and show the numbers that matter. Reports are concise and tied to bookings—our direct revenue is up and traffic finally pays its way.
avatar
Dorian Kirk
Founder — Art Hospitality
+119% direct bookings (6 months GA4) Top3 across 16/20 areas GBP interactions ↑ 240%
Young’s Grosvenor Inns Oak Taverns Art Hospitality Cotswolds Hotel

Our Approach

  1. Roofing demand is urgent. We capture high-intent “near me” and emergency searches immediately using Local SEO and Google Ads. Every call and enquiry is tracked so you see real jobs, not vanity metrics.

  2. We expand visibility for non-brand searches like “emergency roofer”, “flat roof repair” and “roof replacement [area]”, compounding results over time while lowering cost per lead.

  3. Clear attribution and reporting across GA4, call tracking and form tracking. We report on CPA, leads and revenue per service area plus exactly what we are doing next to improve results.

FAQ Common questions

FAQs about Local SEO for Roofers

Can you track calls from roofing ads?

Yes. We track phone calls, form enquiries and website actions using GA4, call tracking and Google Ads. You see exactly which ads, keywords and locations generate real roofing enquiries.

Do you separate emergency and non-emergency roofing searches?

Yes. Emergency searches like “emergency roofer near me” are separated from general repair or replacement searches. Budgets and bids are adjusted based on urgency and job value.

Do you use Performance Max for roofing companies?

We use Performance Max when it helps capture Maps and local demand. Search campaigns are used for high-intent roofing keywords where performance and cost control are stronger.

How do you avoid low-quality roofing leads?

We use tight location targeting, service-specific keywords and ongoing negative keyword refinement. Poor-quality search terms and areas are removed quickly.

What kind of ROAS or cost per lead should roofers expect?

This depends on location, competition and services offered. Our focus is always on profitable jobs, not cheap leads. Benchmarks are set early and improved over time.

What is included in your Local SEO setup for roofers?

We optimise your Google Business Profile, roofing services, categories and images. Citations are cleaned and standardised, local schema is added, and service and location pages are built.

How long does Local SEO take to work for roofers?

Most roofing businesses see early movement within 30–90 days. Competitive areas and emergency services may take longer but improvements compound over time.

What is postcode or geo-grid tracking?

Geo-grid tracking shows how you rank across multiple postcode areas, not just at your office location. This helps identify where visibility is strong or needs improvement.

Do reviews affect roofing rankings?

Yes. Reviews influence both local rankings and customer trust. We help improve review volume, consistency and response quality.

Can Local SEO help with emergency roofer searches?

Yes. Emergency searches are strongly influenced by Maps visibility, proximity and activity signals. Our work focuses on improving visibility where urgency is highest.

Do you create local content?

Yes. We create service and location pages, educational posts, and roofers updates tailored to your area to increase relevance and attract nearby clients.

What do you need to start?

We need access to your Google Business Profile, website, and booking platform. Once connected, we complete a full audit and create your local SEO and ads setup.

Do we need a meeting?

A short onboarding call is helpful to understand your clinic’s goals and service areas. After that, all reporting and updates are shared through dashboards and email.

What do you report on?

We report on bookings, calls, website visits, map actions, and revenue. Each report includes insights and recommended actions for continued growth.

How long are contracts?

We work on a rolling monthly agreement. This allows flexibility while maintaining consistent progress and transparent performance tracking.

How do you price?
Pricing is based on the number of locations, ad budget, and service scope. Every clinic receives a clear, itemized proposal before onboarding.

Still unsure? Share your postcode and booking platform, and we will create a personalised local growth plan for your clinic.

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Get Your Free Postcode Coverage Report.

We’ll map your rankings across your postcode grid. No meeting required.

Click Here to View a Sample Report

https://www.localrankingtracker.com/scan-report/39e52d257159dc5/fada85888696d2e/