Local-first hospitality experts
Local SEO & Local Google Ads for Service-Based Businesses
Win high-intent “near me” searches, dominate Google Maps and turn local demand into real enquiries, calls and sales.
• ExHead of Digital, 15+ years • UK service-based & multi-location businesses • Daily reporting with tools we built • You own every account & dataset
-
119% lift in direct bookings in 6 months (GA4)
Local search is where buying decisions happen.
Local searches are not research searches. They are ready-to-act searches. If your business is not visible in Google Maps and local results, you are invisible to customers who are actively looking to choose a provider now. Local SEO is not about traffic. It is about showing up at the exact moment customers are ready to call, enquire or visit.
-
Hands-on execution: we optimise Google Business Profiles, fix citations & schema, set up Local Ads (Search & Performance Max), and keep reviews and updates moving.
-
Own the “near me” moment: push more postcode cells into top-3 positions using geo-grid tracking and location-focused content.
-
You own every account & dataset. No black box, ever.
-
Daily reporting with tools we built, calls, enquiries, direction requests and form fills.
-
Search second, only where it genuinely adds return.
of local clicks happen in the Map Pack
£1 in → ≈£14 out (last 90 days).
- Bookings
- Calls
- Directions
- Menu views
Daily reporting with tools we built—actionable, not vanity metrics.
View report sample →Measured, not guessed
Outcomes verified in GA4 & Google Business Profile.
Positioning improvements and consistent local actions transformed visibility. Customers discovered the business more often and took action directly from search — calls, direction requests and website visits increased steadily.
Increase in direct enquiries and conversions
Improved local visibility and focused Local Ads meant customers could find and contact the business directly via Google. Reliance on third-party platforms reduced as owned channels grew.
Increase in local engagement
Top-3 visibility for key “near me” searches within 90 days. Customers found the business through Google Maps and took action daily — calls, directions and enquiries increased across priority areas.
What our clients say
We needed revenue, not just traffic. Their localfirst strategy wins Maps, and Ads convert. The monthly numbers are crystal clear and keep momentum high.
Our pubs now dominate for local searches and new customers find us daily. The rollout across venues was coordinated and fast—exactly what we needed.
They focus on “near me” demand and show the numbers that matter. Reports are concise and tied to bookings—our direct revenue is up and traffic finally pays its way.
Our Approach
-
Your super high-intent customers are searching right now, “near me”, Google Maps, mobile. We capture that demand with Local SEO and Google Ads, turning intent into calls, enquiries and appointments immediately. Every action is tracked, so you see real leads and revenue, not vanity metrics.
-
We grow non-brand, high-intent searches, think “emergency vet near me”, “roofer in [area]” or “dentist open today”. Through SEO and paid search, we expand your visibility to customers who are ready to choose a provider, compounding results over time while lowering CPA.
-
Tight tracking, clean attribution and clear reporting: GA4, call tracking, form tracking and transparent dashboards. We report in CPA, ROAS, leads and revenue per location, plus exactly what we are changing next to improve performance.
FAQs about Local SEO
Can we track ad driven enquiries and calls?
Yes, we track calls, form enquiries, and website actions using GA4, call tracking, and Google Ads. We separate brand and non brand activity clearly. You see real lead data with cost and return metrics.
What ROAS do you aim for?
ROAS targets depend on your industry, location, and competition. The focus is always on profitable and sustainable growth. Benchmarks are set early and improved as more data is collected.
Do you run Performance Max or Search?
We use both Performance Max and Search when they are useful. Performance Max helps capture local demand across Maps and placements. Search is used for keywords that show strong intent and results.
How do you prevent wasted ad spend?
We use strict location targeting and negative keywords from the start. Budgets are reviewed and adjusted regularly. Low quality traffic is removed to keep spend focused on leads.
How are budgets set across locations?
Budgets are set based on demand, competition, and past performance. Locations with higher opportunity receive more investment. Lower performing areas are adjusted to improve results.
What is included in the Local First setup?
The Local First setup includes optimising your Google Business Profile and adding local schema to your website. We clean and standardise business citations across the web. Location and service pages are created to improve local visibility. Tracking is set up correctly from the start.
How long does it take to see movement?
Most businesses begin to see early changes within thirty to ninety days. The timing depends on competition and the current starting position. Local search improvements build gradually over time.
What is a postcode coverage report?
A postcode coverage report shows how your business ranks across different postcode areas. It does not rely on one physical location only. This helps identify gaps and growth opportunities in local search.
Do you create local content?
Yes, we create content focused on services and locations. The content matches how people search for local businesses. Each page is written to support visibility and encourage enquiries.
Can you support multiple locations?
Yes, supporting multiple locations is a core part of our work. We build page structures and internal links that scale across locations. Tracking and reporting are set up separately for each area.
Do reviews affect local rankings?
Yes, reviews affect both local rankings and customer trust. They also influence whether people choose to contact a business. We help improve review volume and response quality in a consistent way.
What do you need to get started?
To get started, we need access to your Google Business Profile and GA4. This allows us to review your current performance and tracking. If you use Google Ads, access helps us review campaigns. We also confirm your services and target locations.
Do we need a meeting?
A meeting is not always required. We can begin with an audit or a postcode coverage report. If a discussion is useful, we will suggest one. We keep the process simple and efficient.
What do you report on?
We report on calls, enquiries, and leads generated through search and ads. Where advertising is involved, we also report on cost per lead and return on ad spend. For multiple locations, results are shown by area.
How long are contracts?
Contract length depends on the scope of work. We avoid long commitments where possible. Clients continue working with us because results are delivered. Flexibility is always part of the agreement.
How do you price your services?
Still stuck? Send us your postcode and booking platform — we’ll send a local plan.
Book Your Free AuditGet Your Free Postcode Coverage Report.
We’ll map your rankings across your postcode grid. No meeting required.
Click Here to View a Sample Reporthttps://www.localrankingtracker.com/scan-report/39e52d257159dc5/fada85888696d2e/