The Ultimate Guide to Local SEO for Restaurants in 2025
If your restaurant isn’t ranking high on Google, you’re losing out on valuable customers. 70% of local clicks go to businesses listed in the Google Map Pack, and 88% of diners visit a restaurant within 24 hours of searching.
In this guide, we’ll cover everything you need to know about Local SEO for restaurants, from optimising your Google Business Profile to getting more local backlinks.
Contents
1. Master Google Business Profile Optimisation
Your Google Business Profile (GBP) is the foundation of local rankings. If your GBP is incomplete, you’ll struggle to rank.
Fix It:
- ✅ Claim your listing here.
- ✅ Ensure your NAP (Name, Address, Phone) is accurate.
- ✅ Add high-quality food and interior photos.
- ✅ Use the “Reserve a Table” button for direct bookings.
2. Improve Your Restaurant’s Website SEO
Your website must be fully optimised for local search. Website SEO helps Google understand your business and improves rankings.
Key Fixes:
- ✅ Use local keywords in title tags and meta descriptions.
- ✅ Improve page speed with Google PageSpeed Insights.
- ✅ Implement schema markup for menus and reviews.
3. Get More Google Reviews
Reviews are one of the biggest ranking factors for restaurants. Businesses with more high-quality reviews rank higher and get more bookings.
Fix It:
- ✅ Use ReviewTrackers to monitor and respond to reviews.
- ✅ Display QR codes on receipts for quick review access.
- ✅ Share positive reviews on social media.
4. Build High-Quality Local Citations
Consistent local citations help establish credibility and improve rankings. Learn more in our full guide on local citations.
Best Citation Sites:
- ✅ TripAdvisor
- ✅ Zomato
- ✅ Local.com
Final Thoughts: Take Action on Local SEO
Local SEO is essential for restaurant success. By optimising Google Business, your website, and citations, your restaurant can rank higher, attract more diners, and increase revenue.
➡️ Need expert help? Click on the menu above to claim your free Local SEO audit.
